Description and Features of the Plan
Through the Market Plan we offer you a complete and detailed vision to help you make informed and strategic decisions for the success of your business idea.
Business idea : Describe the essence of your business, its purpose and the space in the market it seeks to occupy.
Value proposition of the product or service : We will help you define the characteristics that make the product or service unique and why it would be preferred over other alternatives available on the market.
Sector Analysis: You will gain an understanding of the environment in which your business operates, including market size, key trends, government regulations and disruptive changes that may affect your industry.
SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats): We will evaluate both internal and external factors that can influence the success of your business. Identify internal strengths and weaknesses, as well as external opportunities and threats, to develop effective strategies.
Market research:
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Analysis of Competitors: We will analyze your main competitors, their typology, size and concentration.
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Demand Analysis: We will evaluate the market demand for your product, including the type of customer, size and segmentation of the target audience, and factors that influence demand, such as customer needs, preferences, seasonality and economic cycles.
Marketing and Sales Plan: Development of a recommended strategy to promote the product or service, which includes advertising, public relations, social media marketing and content marketing. Additionally, a pricing strategy will be developed to maximize sales.